• Tác giả Thanh Tuyen

  • Ngày đăng 21/ 07/ 2022

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Credible profile (noun phrase) /ˈkred.ə.bəl ˈprəʊ.faɪl/ hồ sơ uy tín a trustworthy description of work or life - In order to apply for this job, you need to have a credible profile

Field (noun) /fiːld/ lĩnh vực an area of activity or interest - She's a master of this field of Marketing

Compliment (noun) /ˈkɑːm.plə.mənt/ lời khen a remark that expresses approval, admiration, or respect - I received a lot of compliments from the judges

Accurate (adjective) /ˈæk.jɚ.ət/ chính xác correct, exact, and without any mistakes - The figures they have used are just not accurate

Social platform (noun phrase)  /ˈsoʊ.ʃəl ˈplæt.fɔːrm/ nền tảng mạng xã hội social networks - Facebook is my favorite social platform

Have in-depth knowledge of something (verb phrase)  có kiến thức chuyên sâu về vấn đề gì be knowledgeable about something - She has in-depth knowledge of Marketing

Create sponsored content (verb phrase)  sáng tạo nội dung được tài trợ  make videos or posts that are paid by brands  sáng tạo nội dung được tài trợ - Celebrities are asked to create sponsored content 

Ride on the crest of a wave (idiom) rất thành công  to be very successful - The band are riding on the crest of a wave with the success of their new single

An uphill climb (idiom) một quá trình khó khăn a difficult process - Without it we'd have had an uphill climb.



Questions Answers
  1. Do you follow any KOLs on social media?

  • Yes, I do. I follow Chau Bui on instagram. She is riding on the crest of a wave of fashion.

  • No, I don't. I tend not to follow any celebrities on social media. 

  1. In your opinion, what does it require to become a KOL?

  • You have to acquire enough knowledge of an industry you wish to work in. And this is an uphill climb.

  • You must know how to build a credible profile on many platforms, such as social networks.

  1. Do you believe in KOLs on social networks?

  • Yes, I do. Because after all, they are famous and have certain knowledge of a specific field.

  • Not really, because sometimes they are paid to give compliments on products.

  1. Why do you think KOLs are being favored by many brands?

  • Because KOLs have in-depth knowledge of a specific field, they can give accurate opinions on something 

  • Because the lifestyle of KOLs on social networks is suitable with many different customers.

  1. How has the Internet changed the way the brands advertise?

  • Because there are more internet users, brands want to sell their products on social platforms.

  • Traditional advertising methods are less favoured by many companies.



Can you tell more about one of famous KOL in VietNam?

To be honest, I really don't pay much attention to KOL, due to my hard schedule which prevents me from playing or surfing Tiktok, Facebook much. That's why if you asked me about one of KOL, I will not have any impression about one of them. However, in the past, going back to the days when I were quite free, I used to admire one KOL, because she is really beautiful, talented and generous. All the clips that she posted on Tiktok received many positive comments and compliments. Furthermore, she loves playing with children so that's why I had a good sympathy with her. Untill now, if she appeared in my new feeds, I always leave a comment or expression about her products and support her as much as I can.


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